The overall objective of the course is to equip participants with the fundamentals and skills of modern marketing, enabling them to analyze markets, target customers, and plan and execute effective marketing campaigns that enhance the market value of products and services. Qualifying objectives: By the end of the course, participants will be able to: 1. Understand the basic concepts of marketing and its importance to business success. 2. Identify target customer segments and analyze their needs. 3. Design effective and innovative marketing strategies. 4. Use digital and traditional marketing tools effectively. 5. Evaluate marketing campaigns and analyze their results using key performance indicators (KPIs). Course topics include: 1. Introduction to the science of marketing, its history, and its development. 2. The marketing mix (product, price, place, promotion). 3. Market analysis and target audience identification. 4. Digital marketing strategies (social media, advertising, email marketing). 5. Content marketing and brand identity building. 6. Consumer behavior and purchasing decisions. 7. Customer relationship management (CRM). 8. Measuring marketing performance and improving results.
